Sending SMS Broadcast Campaigns

An SMS broadcast campaign allows you to send a one-off SMS message to consenting customers. You can use SMS broadcast campaigns for
  • Time-sensitive offers or promotions (over 90% of SMS is opened within 15 minutes)
  • Business / service critical notifications and updates
  • Scheduling group sessions or classes
  • Reminders before events

Creating your message

To get started, head to Campaigns > New Campaign and choose SMS Broadcast Campaign.

Give your campaign a name (for your reference) and choose which location the campaign relates to from the dropdown menu.
Add the message that you would like to send. You can chain multiple messages together to send up to 1,600 characters, but our advice is to keep it short. No one likes reading War and Peace from their SMS inbox!

You can also use emojis in your message to give it some personality and shortcodes to personalise each message. For an overview of how shortcodes work, see our help article on Using Shortcodes.
Choose a date and time you want to send the message, and click “ Add / Upload Recipients”.

Adding Recipients

The final step is to choose who should receive the message. You’ll see between 2 and 3 choices based on whether you have any customers already saved for the location that you’ve chosen.

1) Use existing customers of your location

Choose this option to send the message to all current uploaded customers of that location. Only customers who have a mobile number saved will be used.

2) Upload mobile numbers from a CSV

If you already have customer information saved in an Excel or Google Sheet, you can import it directly. 
Check your columns match the example, and remember to ensure the first row doesn’t contain any headings – they’re in the example purely for your reference.

The system will only import rows where it finds either a valid email address or mobile number. Any customer with an email address but no mobile number will be imported, but not used in the campaign as a mobile number is needed to send an SMS message.
Depending on where you export your data from, your mobile numbers may contain a country code. For example, instead of
201 555 1224 
07850 123 456
The number might appear in your spreadsheet as
You’ll be able to import these numbers without any issues, but be sure to include the ‘+’ at the start of the number so the system knows it already includes the country code.
Alternatively, if you have mobile numbers in different countries on the same sheet (but without the country code), you can include the country in the ‘Country’ column as the 2 letter ISO2 abbreviation. For example, GB (Great Britain), ES (Spain) or US (unsurprisingly … the US!).
If you’re having difficulty creating a CSV file from Microsoft Excel or Google Sheets, take a look at these resources:
Saving a CSV in Microsoft Excel - (choose CSV comma-delimited as the file type)

3) Paste a list of mobile numbers 

If you have the recipients’ numbers in a list, you can paste it into the box and we’ll use this information. You need to ensure each number is on a new line for this to work correctly.
After you’ve chosen which option you’ll use and added your recipient information, you’ll see a confirmation telling you how many people will receive your message. You’ll also see any errors such as invalid mobile numbers that were generated when your information was imported.


Check the confirmation details to ensure the message, the date and time and the number of recipients is all correct before clicking “ Send this Campaign” to finish.

Once you’ve confirmed the campaign, your customer list will be added to a queue to be checked and the campaign will be made active once that check is complete.